The Struggle to Gain Media Attention If You’re Unknown — and How to Get Recognized

Gini Graham Scott
3 min readJan 22, 2024
A Publicist Talks to a Journalist about a Client’s Story

In an age where the media is saturated with celebrity news and viral content, unknown individuals and their publicists often find themselves fighting an uphill battle to capture the attention of the press. Recent trends and examples highlight the struggle of those without fame or established reputations in getting their stories heard, sometimes even…

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Gini Graham Scott

GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, who has published over 200 books.