Getting Noticed by the Media If You Aren’t Famous — And Even Making the Media Angry

An Angrily Journalist Responding to a Press Release by an Unknown Book Author

Getting noticed by the media is a big problem today if you aren’t already famous and don’t have big bucks for a high-profile advertising campaign. So how do you do it if you have a new book, film, or unique product or service?

One strategy is to get featured in the local media, which gets picked up nationally. But that’s a…